"With the options for a smartly designed work bag or purse seeming nearly endless, the brand actually made bags smart."

"It's clear everything Hummel does is intentional, not accidental—from the bag's smart buttons to its structural design and spandex lining to even the brand's name: Her last name, Hummel, when translated from German, means bumblebee.”  

"Designer Tracey Hummel decided that, no matter how stylish, purses should do more than just hold your stuff. “I want to create beautiful bags that do a little bit of work for you,” Hummel says."