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11.20 | TIME Magazine

by Tracey Hummel |

100 innovations making the world better, smarter and even a little fun

Designer Tracey Hummel decided that, no matter how stylish, purses should do more than just hold your stuff. “I want to create beautiful bags that do a little bit of work for you,” Hummel says. Her luxury handbag line of sleek, smart purses (which start at $495) comes equipped with a set of interior LED lights that discreetly illuminate their interiors, and a Bluetooth-­enabled button that can be programmed via an app to perform tasks like calling an Uber; sharing your location with a friend; or starting a playlist with a simple click, double click or hold. Future editions might include even more life-­smoothing features. “Anything that feels like an added convenience to have in your bag, that’s what we’re looking to integrate,” says Hummel.

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