Tell us who you are and what you do. 

I'm Jazmin Alvarez and I'm the founder of Pretty Well Beauty, a multi brand beyond clean beauty and wellness e-commerce site-https://prettywellbeauty.com/.

How did you end up in New York?

I came to NYC five days after I finished college in Miami to pursue a career in fashion. I came with only $300, a couple of suitcases, and a whole lot of audacity!

Proudest moment in your career?

Aside from launching my business, which has been my biggest challenge and learning experience, I would say producing the Fenty Beauty Digital launch in 2017. This was a huge 4 month project that I knew would be big. I just didn't know how much this would impact the beauty and culture the way it did.

What has been your biggest challenge(s) as an entrepreneur?

Literally everything. I had no idea what I was doing (and some days I still don't). Being a solo founder means that every part of your business you have to do. Figuring out what to prioritize and how to allocate limited resources is very challenging. 

What advice would you give to someone looking to start their own business? 

Do a ton of research first to make sure your idea is valid and relevant enough to people (not just for yourself and your friends/family). Try to be patient and don't rush into decisions that could have long term effects. Be open and adaptable to change and above all else stay true to your why. Also, your why cannot be money--otherwise you'll burn out fast. 

What does the future look like for Pretty Well Beauty? What are some things that you are working towards? PWB is going through a re-brand starting with a brand new website re-design launching in September, which I'm very excited about. Look out for some new, exciting emerging brands to be added to the site. I'm also working on creating a product line myself, which I'm really looking forward to in the next year!